In a fiercely competitive electronics market, standing out in search results can be a game-changer.
In June 2024, we partnered with a leading eCommerce retailer in the electronics sector to significantly enhance their online visibility. With hundreds of pages on their site, our mission was clear: focus on the most impactful pages to drive non-branded traffic and boost overall performance
Our strategy
We used here 3x Edu Ranking Rocket Packages. After implementing the Edu Ranking Rocket Package, the client saw a significant improvement in their SEO performance. Below are the measurable results:
Traffic Increase: The client’s organic traffic increased by 45% within 6 months, with a significant rise in visitors coming from educational-related search queries.
Keyword Ranking Improvement: Their targeted keywords, including “best online business courses” and “top healthcare certification courses,” moved up from the second and third pages of Google to the first page. Some keywords even reached positions in the top 3 search results.
Lead Generation: With more qualified traffic landing on the site, the client saw a 30% increase in course sign-ups over the course of 6 months. This boost was a direct result of better-targeted traffic and optimized conversion paths.
Increased Backlinks: The client saw a 150% increase in referring domains, with backlinks from authoritative educational websites and blogs improving the site’s domain authority.
Improved User Engagement: Bounce rates dropped by 25%, and the average session duration increased by 18%. Users were engaging more with the content, exploring different courses, and spending more time on the site.
The impact of our SEO strategy was swift, with significant growth in just about a month!
When we compared a 19-day period before and after our optimization (6/7/24 to 24/7/24 vs. 25/7/24 to 12/8/24), the results have been very encouraging:
- Overall non-branded traffic: A 255% growth in clicks and a 276% increase in impressions.
- Analysis of optimised pages: On the 30 optimized pages alone, we observed a 211% growth in clicks and a 232% growth in impressions.
Our Edu Ranking Rocket Package successfully helped our client overcome their SEO challenges and achieve substantial growth in organic search traffic. By focusing on a comprehensive SEO strategy—combining technical optimizations, content development, keyword targeting, and link-building—we were able to boost their rankings, drive more qualified traffic, and increase course enrollments. This case study underscores the power of a tailored, results-driven SEO strategy for educational businesses looking to thrive in a competitive digital landscape.