Can your regular content plan truly elevate your digital presence, or do you need a strategy that’s precisely tailored to both—the searchers and the AI-based search engine algorithms?
For our client in the “design and build” (interior/exterior designer) niche, this question was central.
With a competitive landscape and a diverse audience, the client needed more than just SEO; they required an authoritative voice and a strategy to stand out.
By using topical authority, content alignment, and LLMO (Large Language Model Optimization) strategies, we set out to increase visibility and drive meaningful engagement.
And the results?
The results over the last three months (July, August, and September 2024) vs the same period in 2023 clearly showcase the effectiveness of our strategy:
- Impressions soared by 229%, climbing from 152K to 502K.
- Clicks increased by an impressive 247%, growing from 4.44K to 15.4K.
- Average Click-Through Rate (CTR) improved by 6.9%, reaching 3.1%.
- A substantial rise in new keyword rankings (growing from 0 clicks last year to hundreds this year), contributing to the client’s engagement and visibility in the industry.
The strategy and execution
To achieve significant growth, we adopted a focused approach based on three key elements:
- Content Strategy: We built a robust content plan centred around high-value topics. By deeply understanding the industry, we identified and targeted keywords relevant to industry trends and best practices. Our aim was to attract not just traffic, but the right traffic—engaged users likely to convert.
- Topical Authority: We positioned the client as an authoritative source in their niche. This involved creating detailed, in-depth articles that answered the searcher’s intent comprehensively. By covering a range of interconnected topics, we established the client as a thought leader and increased the site’s relevance to search engines.
- LLMO: Leveraging AI-powered language models, we enriched the content with contextually relevant information and insights tailored to user intent. By using LLMO in tandem with SEO, we refined content for higher relevance, enhancing keyword coverage and semantic depth. This approach aligned our content with both user queries and search engine algorithms, contributing to higher rankings and improved user engagement metrics.
Content is more than just words on a page—it’s a channel for building trust, authority, and connection with your audience. This case study demonstrates how strategic content alignment and topical authority can significantly impact a brand’s digital presence.
As search engines continue to prioritize relevance and authority, investing in thoughtful content strategies is no longer optional; it’s essential for sustainable growth.