Do you lose your organic traffic as soon as your peak selling season is off? Or is your growth curve severely impacted by Google’s algorithm updates?
For many eCommerce businesses, like those selling outdoor equipment and sporting goods, the challenge of maintaining organic traffic beyond the peak summer season is real.
As families finalise their summer trips and the demand for camping and hiking gear subsides, it’s common to experience a dip in website performance. However, for our client that sells outdoor gear, things unfolded quite differently this year.
We started working with the client in June 2024.
A peek at the results
While competitors witnessed a significant drop in organic traffic after the peak season in late July, our tailored SEO strategies ensured sustained growth even when most other sites experienced a slowdown.
Competitors A, B, and C all saw significant dips in organic traffic post-July and continued to decline post August core update.
However, our client continued to see an upward trend in impressions and organic traffic, peaking even after the algo update.
SEO Strategies Applied
To address these challenges, we implemented our Foundation Bomb Package followed by the DR80+ Package. Here’s how each of these SEO services contributed to increasing traffic and improving the client’s online presence.
1. Foundation Bomb Package:
The Foundation Bomb Package was designed to lay a solid SEO foundation for the client. It focused on critical on-page optimization and improving the technical structure of the website. The package included:
- Site Audit and Technical SEO Optimization: We conducted an in-depth technical SEO audit to identify and resolve issues like broken links, slow page speeds, mobile optimization, and duplicate content. Technical issues were preventing Google from crawling the site efficiently, which was affecting rankings.
- On-Page SEO Improvements: We optimized the client’s website content, ensuring it was keyword-rich and aligned with user intent. This included optimizing meta titles, descriptions, header tags, and internal linking structure to improve relevance and crawlability.
- Keyword Research and Content Strategy: A thorough keyword analysis was performed to identify high-value search terms with moderate competition that would drive organic traffic. We created a content calendar and optimized product pages for these keywords, helping the client rank for both long-tail and short-tail keywords.
Results of Foundation Bomb Package:
- Increased Website Speed: Technical optimizations led to a 40% improvement in website load times, which directly enhanced user experience and search engine rankings.
- Improved Rankings for Target Keywords: Within the first few months, the client saw a noticeable improvement in rankings for several targeted keywords, including more competitive phrases in the electronics niche.
- Better Site Indexing: By fixing technical issues, we helped Google crawl and index more pages, which contributed to a higher organic reach.
2. DR80+ Package:
After laying the foundation with the Foundation Bomb Package, we implemented our DR80+ Package to accelerate domain authority growth through a powerful backlink strategy. This package aimed at improving the client’s backlink profile by acquiring high-quality backlinks from authoritative websites. It included:
- High-Quality Backlink Acquisition: We targeted websites with a Domain Rating (DR) of 80 or higher to secure backlinks. These backlinks came from reputable sites in the electronics, tech, and lifestyle industries.
- Guest Post Outreach: We outreached to high-traffic websites in the client’s niche for guest posting opportunities, which allowed us to acquire authoritative backlinks while driving referral traffic.
- Press Releases and Brand Mentions: Through strategic press release distribution and brand mentions on top media outlets, we not only enhanced backlink quality but also helped the client build brand awareness.
Results of DR80+ Package:
- Significant Increase in Domain Authority: Within three months, the client’s DR increased from DR18 to DR32, which boosted their ability to rank for competitive terms.
- Quality Backlinks: The acquisition of high-authority backlinks led to a direct impact on rankings for key product categories and service pages.
- Enhanced Referral Traffic: Guest posts and press releases generated referral traffic, which led to an increase in new visitors to the website.
In a competitive market, staying relevant and visible beyond peak seasons isn’t easy—but with the right strategies, it’s absolutely possible!