It’s been more than a year since we took on the challenge of reviving the website of a Singapore-based used car dealer that had been severely impacted by a Google penalty.
Our initial efforts not only brought the website back to life but set it on a path of steady growth. And today, we’re excited to share an update on this ongoing success story!
Our Strategies
To ensure sustained growth and continued recovery, we built upon our previous efforts with additional targeted strategies:
- Advanced keyword research and user intent analysis: Conducted comprehensive keyword analysis to identify new, high-potential search terms, current trends and search behaviors.
- Comprehensive content audit: Identified gaps and opportunities.
- Content expansion: Created and published new, high-quality content, including blog posts and detailed car listings, to attract more organic traffic and improve user engagement.
- Built topical authority: Created content clusters to cover the searcher’s intent, focusing on the most relevant entities.
- Large Language Model Optimization: Integrated LLMO with traditional SEO practices, enhancing content relevance and user engagement.
- Technical SEO enhancements: Addressed ongoing technical issues, such as improving site speed, and mobile usability.d.
- Local SEO focus: Google My Business optimization plus localized content to capture more regional search traffic.
Results
Comparing the last six months with the previous six months, the website’s performance metrics have shown significant improvements:
- 53.77% increase in impressions
- 58.15% growth in clicks
This continued growth underscores the importance of adapting to ever-changing digital landscapes. Our client’s website, once penalized and struggling, now stands tall in the competitive used car market in Singapore.
